Walmart's Multi-City
Holiday Tour

Creatively reimagining the cherished celebration of holiday lights, the Walmart Holiday Show lifted spirits and delighted families across the United States. Reaching a wide, national audience, the show traveled to seven cities within 16 days, while the inaugural performance was livestreamed to millions of viewers at home via Facebook, Instagram, and TikTok.

Category Festivals | Holidays
Client Walmart
Agency Deutsch LA
Location 7 US Cities
Drones Nearly 1000
Impact 350M+ media impressions

Produced in collaboration with Walmart and Deutsch LA, this multi-city tour and livestream special event brought the holidays to life with 28 dazzling animations. Fluttering snowflakes, swirling candy canes, and prancing reindeer filled the sky, while the audience sang along to a soundtrack of favorites, including Bing Crosby’s “Frosty the Snowman” and Kelly Clarkson’s “Run Run Rudolph.”

Created and produced within six weeks, the performance showcased nearly 1,000 of our next-generation Premium drones. Free and contactless, shows were hosted at amusement parks, raceways, drive-in theaters, and outdoor stadiums. Families watched the performances from their cars, giving them a safe, socially distanced night out, complete with pre-show entertainment. At the same time, viewers at home were thrilled to join in the fun and, thanks to social media, shared the experience with friends and family across the world.

After a particularly tough year, we want to help families end the year looking up. We want customers to enjoy a moment of rest, peace, and hope.

William White, Chief Marketing Officer at Walmart