Walmart's Multi-City
Holiday Tour
Creatively reimagining the cherished celebration of holiday lights, the Walmart Holiday Show lifted spirits and delighted families across the United States. Reaching a wide, national audience, the show traveled to seven cities within 16 days, while the inaugural performance was livestreamed to millions of viewers at home via Facebook, Instagram, and TikTok.
Category
Festivals | Holidays
Client
Walmart
Agency
Deutsch LA
Location
7 US Cities
Impact
350M+ media impressions
Produced in collaboration with Walmart and Deutsch LA, this multi-city tour and livestream special event brought the holidays to life with 28 dazzling animations. Fluttering snowflakes, swirling candy canes, and prancing reindeer filled the sky, while the audience sang along to a soundtrack of favorites, including Bing Crosby’s “Frosty the Snowman” and Kelly Clarkson’s “Run Run Rudolph.”
Created and produced within six weeks, the performance showcased nearly 1,000 of our next-generation Premium drones. Free and contactless, shows were hosted at amusement parks, raceways, drive-in theaters, and outdoor stadiums. Families watched the performances from their cars, giving them a safe, socially distanced night out, complete with pre-show entertainment. At the same time, viewers at home were thrilled to join in the fun and, thanks to social media, shared the experience with friends and family across the world.