Sinclair Hotel Grand Opening

In January 2020, the Sinclair, a Marriott Autograph Collection property, held a “nod to its past, a look to the future” grand opening featuring 500 Intel drones that took to the skies above Fort Worth. Wishing to be known as the city’s first “all-digital hotel,” the Sinclair, through a collaboration with the owner/developer, Marriott, and Intel, achieved its goal by retaining a bit of history in its recent high-tech renovation.

Category Grand Openings
Client Sinclair Hotels & Resorts
Drones 500 Classic
Location Fort Worth, TX

Farukh Aslam, who purchased the aging property in 2013, brought in Marriott Hotels and Intel to elevate the Art Deco building into a high-tech hotel wonder. Intel was involved not only in the drone light show, but also in creating technology for the hotel’s servers, conferences, and meetings. The drone show, keeping with the hotel’s style, featured images reminiscent of a Roaring 1920s Great Gatsby party, including a flapper, a Bentley, and martini glasses. In a nod to Texas, the drones also created a massive outline of the Lone Star State with a heart on Fort Worth.  

Built in 1929 by oil executive Richard Dulaney as headquarters for the Sinclair Oil Company, it’s now one of the first buildings to use Power over Ethernet (PoE) technology. Intending to reduce energy consumption by 40%, its backup system is battery-powered, replacing the need for a diesel generator. All in all, the Sinclair’s high-tech features, including smart mirrors that allow guests to check the day’s weather and news headlines with the tap of a finger, are a far cry from the old-fashioned office building it once was.

We have some of the most innovative things that are tried for the first time here.

Farukh Aslam CEO of Sinclair Holdings