Harrah's Northern California Casino Opening

It’s not every day a new casino opens – and the latest Harrah’s in Northern California was no exception. There was so much pre-event publicity surrounding the opening, that latecomers stuck in the mile-long line of vehicles had to be turned away due to capacity limitations. But those who made it were treated to a spectacular 300-drone light show set against a dramatic backdrop of the Sierra Nevada Mountains.

Category Grand Openings
Client Harrah's Entertainment
Agency The Publicity Lab
Location Ione, CA
Drones 300 Classic

Normally, dice are tossed to the far wall of a craps table, but for this special event, the brightly lit drones formed images of dice rolling and rotating across the night sky. Also included were blinking images of champagne glasses, hearts, and diamonds. The event celebrated the new 71,000 sq. ft. (6,600 sq. m) casino which boasts 1,000 rotating slots, 20 game tables, two restaurants, and more. Caesars Entertainment manages the tribal development which is owned by the Buena Vista Rancheria of Me-Wuk Indians of California.

The grand opening also included fireworks, a light show, and plenty of free gifts for lucky attendees. May luck be a lady to all who celebrate at Harrah’s Northern California Casino.

It was an amazing mix of 3D mapping, pyro, and Intel drones. It may have been only 7 minutes, but to many, it was the most beautiful display they had ever seen.