Absa Bank Rebrand

In South Africa’s first-ever Intel Drone Light Show performance, Absa Group Limited partnered with Intel to lit up the skies above Johannesburg in celebration of the renaming of the multi-faceted financial services company.

Category Grand Opening | Product Launches
Client Absa
Agency Grid Worldwide
Location Johannesburg, South Africa
Drones 300 Classic
impact 84K YouTube views

The 300 Classic drones used in the performance formed many brightly lit images, including the continent of Africa and the company’s new logo. When the drones spelled out “Hello Africa” across the sky, a deafening cheer arose from those watching. In the video produced by Grid Worldwide, you can hear one spectator exclaim, “Absa has set the tone of what you can do across the country and it’s amazing.” 

Formerly known as Barclays Africa Group Ltd., the new name and logo reflect the company’s current slogan of “bringing your possibility to life” in today’s digital age. The South African company, founded in 1991, provides financial services, personal and business banking, credit cards, investment banking, and more.

The spectacle has been set against the cosmopolitan backdrop of the Johannesburg skyline and highlights the new strategic direction of the bank which is to be a digitally led organization using technology to bring to life its purpose and serve its customers.

David Wingfield, Head of Group Marketing at Absa Group