An audience of hundreds of millions tuned in to watch the Opening Ceremony of the Olympic Games Tokyo 2020 on July 23. And while thousands of excited athletes gathered on the field to take part in the iconic Parade of Nations, it’s what took place in the sky above the Olympic Stadium that grabbed the headlines.
Sending a message of unity and hope that has resonated with viewers from across the world, our drone performance has been widely celebrated as one of the highlights of the ceremony. From glowing newspapers and magazines reviews to extensive television broadcast coverage and social media engagement, this magical performance is destined to become one of the most talked-about events of the ceremony.
Twitter, in particular, has been a huge driver of impressions with hundreds of thousands of mentions and 1.2 million earned engagements within 18 hours of the performance. As excited users continue to tweet and retweet video clips and react to comments, the line between live and virtual event is blurring to create a truly hybrid performance that can be enjoyed by everyone, everywhere.