Popping up everywhere from restaurant menus to billboards, QR codes have become a popular form of brand engagement over the past year. But of all the places these little black boxes appear, none is more unexpected than shining bright in the night sky.
At Intel Drone Light Shows, we’re opening new opportunities for creative brand engagement by integrating QR codes into our performances. With as few as 420 drones, we can render a QR code formation that allows for scannable capture. From product launches and grand openings to sporting events, imagine starring up at the sky as your animated logo smoothly transitions into a larger-than-life QR code. Instinctively, the captivated crowd reaches for their phones, eager to find out what awaits them online.
QR Codes and B2B Marketing
Bridging the gap between online and offline marketing, QR codes are ideal for maximizing exposure, engagement, and ROI. Easily linked to websites and social media pages, they are effective at encouraging consumers to fill out lead forms, watch videos, download apps, enter contests, and even purchase and repurchase products.
For example, in the spring of 2021, 1,500 illuminated drones flew in a QR formation to announce the release of a new gaming app. When the audience scanned the floating code, they were instantly directed to the company’s homepage where they were invited to download the new game. Within minutes, the gaming company was driving traffic to their site and engaging with fans online.
In addition to capturing valuable customer data, QR codes also offer companies the ability to measure the effectiveness of their investment by tracking metrics such as the total number, date and time, and location of scans, and, via a customized call-to-action, URL visits and page views.
The Resurgence of the QR Code
Although QR codes have been around since the mid-‘90s, their acceptance has skyrocketed over the past year, according to a recent article in Forbes. Driven by the desire for contact-free experiences, smartphone users across the world have intuitively learned to scan codes using their cameras. Not surprisingly, millennials have embraced the adoption of QR codes more than other generations.
Launch Your QR Code Campaign
Whether you’re promoting a new product, advertising a grand opening, or celebrating the release of a movie, our world-class team can help you create an extraordinary brand experience. To learn more about incorporating a QR code campaign into your drone light show, contact us.