Turin Festival 2019/2018

When the leaders of the city of Torino (also known as Turin) wished to hold a festival celebrating the area’s growth and innovation, they looked to Intel to deliver a drone light performance that showcased the city’s extensive history. On a beautiful clear evening on May 26, 2018, 300 drones launched high into the sky to create a series of dynamic, brightly lit animations that held significant meaning to the town’s citizens.

Category Festivals | Holidays
Client City of Torino
Location Torino, Italy
Drones 300 Classic
Impact 8M Impressions

The production was synchronized to music and included colorful images of the city’s history projected onto buildings surrounding the Piazza Castello. One of the 3D drone images was of a car, illustrating the city’s explosive growth in the automotive industry that began in the 1950s and 1960s. Another was an animation of a plane that punctuated the city’s strong presence in the aerospace industry. Other images included Leonardo da Vinci’s The Vitruvian Man and a giant red “T” for Torino and Turin.  

Approximately 28,000 people in the northwest Italian city came out to their local piazza to witness the drone light show. The city of Torino, long dubbed the “City of Magic,” certainly lived up to its name that evening.

That is how I tell the story of Turin, with 200 [Intel] drones.

La Repubblica