Tokyo Motor Show 2019

The draw may have been to glimpse (but not touch) the hundreds of super sleek, state-of-the-art vehicles on display, but visitors to the 46th annual Tokyo Motor Show were also treated to a fantastic, ultra-sleek modern show of innovative lights and music each evening. Taking place from October 24-27, 2019, the event featured every type of motorized vehicle imaginable including luxury sedans, motorcycles, race cars, prototypes, scooters, trucks, and even ambulances, and drew an estimated 1.3 million visitors to Tokyo Big Sight (the Tokyo International Exhibition Center) in Odaiba.

Category Trade Shows
client Japan Automobile Manufacturers Association (JAMA)
Location Tokyo, Japan

This multi-night, multi-location production included more than 500 Intel drones along with 3D audio effects, skyscraper-high laser beams, bright colors, live music, and a futuristic robot voice emitting from a pivoting prism of light. The theme of “Contact,” according to the Tokyo Motor Show press release, came from “when our imaginations morph into creativity, a miraculous ‘contact’ occurs.”

Images of dancers, birds, robots, and other shapes lit up the Odaiba sky using drone LED lighting capable of projecting more than four billion color combinations to mesmerized spectators below. Try to compete with that, futuristic Lexus LF-30 Concept car with custom passenger screens, integrated head-restraint speakers, and ergonomic seats that mold to one’s body.

Tokyo Motor Show’s pioneering nighttime spectacle was a total of 500 drones dancing above the Yume no Ohashi Bridge in a fantastical event unfolding against a night sky and watched by approximately 15,000 people over the course of three days.

- Akio Toyoda, chairman of JAMA