Pepsi Zero Sugar Super Bowl LI Halftime Show

During the Pepsi Zero Sugar Super Bowl LI Halftime Show, Intel collaborated with the NFL, Pepsi, and six-time GRAMMY®-winning music icon, Lady Gaga, to create a unique light show experience to kick off her performance. Three hundred Intel Classic drones lit up the sky in a choreographed aerial performance marking the first ever drone integration at a large sporting event.

Category Sporting Events
Client Pepsi / NFL
agency Mermaid Touring, Inc.
Location Houston, TX
Drones 300 Classic

As Lady Gaga’s performance began, 300 Classic drones created a backdrop of colorful formations in the sky including twinkling stars that transformed into red and blue moving stars, before creating the American Flag for a dramatic finale that brought Lady Gaga to center stage on the field. Additionally, the illuminated drones finished out the halftime performance by forming the Pepsi logo in the sky. 

Lady Gaga and the Super Bowl creative team wanted to pull off something that had never been done before and we were able to combine Intel drone innovation with her artistry to pull off a truly unique experience.

Josh Walden, former senior vice president and general manager, New Technology Group, now EGI at Intel