Pepsi Super Bowl LIII Halftime Show

Like a thrilling 39-yard touchdown pass to win the game, the Pepsi Super Bowl Halftime Show featuring 150 Intel drones required precision, planning, and perfect synchronization. Whether they were cheering for the Los Angeles Rams or the New England Patriots (spoiler alert: the Pats won), every lucky fan in the stadium, as well as the 100 million people watching on television, were treated to a special performance by another fabulous team, Intel Drone Lights Show. 

Category Sporting Events
Client Pepsi / NFL / Touchdown Entertainment
Location Atlanta, GA

Launched in Atlanta’s Mercedes-Benz Stadium, the drone performance was synchronized to music from Maroon 5. As lead singer Adam Levine sang the band’s hit single “She Will Be Loved” from a massive platform on the stadium’s 50-yard-line, the drones floated up and over the field to form the words “ONE” and “LOVE.” Pushing the boundaries of innovation, the drones were enhanced to simulate floating sky lanterns.

The first-ever drone light show to take place during a Super Bowl halftime show, this choreographed performance was preprogrammed to fly without GPS and the flight plan was produced and executed using a single PC and one pilot. With a final score of 13-3, Super Bowl LIII might not have been the most exciting final game, but this stunning drone experience definitely had the crowd cheering.

The NFL’s focus on innovation is also what ties us to Intel. We view Intel as that partner who can bring that innovation for us and put us to a place where it’s five, ten years down the way and who knows what the fans are doing, but we know that it’s going to be something amazing.

Joe Ruggiero, VP strategy and business development, NFL