AWS: Intersect Music Festival with Kacey Musgraves
When it’s the first of its kind, it needs to arrive with a big bang – which is how the first Amazon Music Festival made its debut in Las Vegas to a crowd of 15,000 on December 6 -7, 2019. Named “Intersect,” the festival’s mission was to connect people with music and technology. AWS and Intel collaborated to produce a special drone show during the first evening’s performance of Grammy-award-winning singer Kacey Musgraves.
Category
Concerts | Festivals
Client
Amazon Web Services (AWS)
Location
Las Vegas, NV
While Musgraves belted out her song, “Oh, What A World,” 500 Intel drones lit up the bright skies of Las Vegas with feel-good images of hearts, smiles, and other 3D shapes. The female-led Intel Drone Light Shows team designing the performance specifically created the show around the song, while looking to Musgrave’s aesthetic, style, songs, and past concerts for inspiration.
The festival had a recurring theme of women in tech, supported by a $50,000 donation by AWS to Girls in Tech, the global nonprofit. The idea behind the drone show was to demonstrate to attendees as well as YouTube watchers (640,000+ views) that all people can come together to enjoy music and spark a new or ongoing interest in technology.