Blade Runner : Black Lotus release
When Cartoon Network released its much-anticipated Japanese-American sci-fi series Blade Runner: Black Lotus in the fall of 2021, they reached out to Intel to help promote the premier. The resulting drone light show was a stunning, star-studded tribute to legendary futurist concept artist Syd Mead as well as Ridley Scott’s famed Blade Runner film from 1982.
Category
Movie + TV Premieres
Client
Cartoon Network
Location
Folsom, CA
Drones
1000 Premium
Impact
1.6M YouTube views
Courtesy of Cartoon Network on Adult Swim
Filmed by the San Francisco creative agency Mac House and accompanied by a specially composed soundtrack, the performance utilized over 1,000 drones to create breathtaking, movie-like graphics. Centering on the story of Elle, the iconic character from Scott’s film, the performance included 11 animations, including Elle rising from a lotus flower and an animated fight scene. In addition, the words Blade Runner Black Lotus, Saturdays, and Tonight were spelled out over 85 feet high and 600 feet long across the sky in the Blade Runner: Black Lotus typeface.
Released by Cartoon Network’s Adult Swim and Crunchyroll, the performance was showcased across social media channels, where it has been watched by millions of viewers and received rave reviews from Blade Runner and anime fans across the world.
